Creating a Nigeria Context of Sustainable Working and Vetted Marketing Strategy in the Soccer Space; a Case Study of Manchester United and English Premier League. By O., S., Segun.

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Sporting Lagos Club, Nigeria.Football without fans is a soulless venture that deprives the sport of its emotional appeal and entertainment. (Odhiambo, 2022). The value of spectators in soccer goes beyond cheering and financial implications. Rather, it dwells on... something much more deeper, a connection, and intimacy - love and loyalty. Nigeria population was 195.6 million as at 2018, 210.87 million in 2021, and, currently, 215.87 Million in 2022, according to our econometric models....